About Us

Maskit is a luxury fashion brand founded in Israel in 1954 by the extraordinary vision and determination of Ruth Dayan, the former wife of the late general and statesman Moshe Dayan. Ruth created Maskit as a fashion and decorative arthouse that created jobs and preserved the ethnic crafts and culture of the diverse communities living in Israel.

Maskit became Israel's only fashion house. Each item captured a vivid inspiration, a distinct human element that set it apart from other top brands. This attracted the attention of Pauline Trigère and other renowned designers and fashion houses, including Christian Dior, Yves Saint-Laurent, and Givenchy, and resulted in a number of collaborative projects as long as celebrities such as Elizabeth Taylor and Audrey Hepburn.

Maskit closed in 1994 and was reopened again in 2014 by Nir and Sharon Tal, an honors graduate of the Shenkar School of Design. Sharon worked at Lanvin with Alber Elbaz and was then the head of the embroidery for Alexander McQueen.

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